All noise, no signal. Lifestreaming is a timesink

January 25, 2008

The fascination with various “lifestreaming” tools continues apace. Brian Kelly has been getting particularly excited about the regulation (or not, as his fellow Twitterers are shouting) of these tools. “We should have standards” he says. “No! Standards are boring”, everyone replies…

In this particular area I have to say I pretty much fall on the side of the anti-standards bods – lifestreaming should be about spontaneity and not regulation – but there are still some interesting issues about the modes of use of these tools, and I can understand what Brian is pointing out.

The reason why there are issues is pretty clear: lifestreaming is a paradigm shift; it’s disruptive and hence different from everything that has come before. In some ways, tools like Twitter are IM-like in the way they work. In others they’re a little bit more like a chat room. In others, they’re like an email thread and in yet others more like a discussion board.

There’s no surprise therefore that we’re all a bit confused. Throw into the recipe tools like Twitterfeed (passes feeds to your Twitter stream), Hashtags (enables you to tag tweets), Twitter Facebook app (feeds your tweets to Facebook status) or Twittervision (type ‘L:’ for location…). Then lightly saute before throwing in some finely chopped Pownce (it’s the new Twitter, only ‘better’) or Jaiku (Google bought it so it must be good..) or Tumblr (who really knows what ‘microblogging’ is anyway?)…and it’s hardly surprising that we’re feeling the need for some sanity.

This is classic Gartner hype in action. The emergence and adoption of these technologies is rapid, exciteable, reactionary. Darwinian evolution is choking the ideas that don’t work and elevating those that do.

Take the Twitter Facebook app as an example. Both Brian and I installed it at pretty much the same time. It links your Twitter updates to your Facebook status. All good, you think – I only have to do this once, updates both – excellent. Then you realise that actually the use mode is different: Twitter isn’t being used as a “what are you doing” tool (the original intention) but instead has become a way of having a conversation with your fellow users. In this context, linking it to Facebook makes no sense, as the following screen shot demonstrates. Shortly afterwards, both Brian and I (independently) removed it.

twitter on facebook

In “conversation” mode, Twitter doesn’t actually work – if I’m friends with person B and they’re friends with person C then all is fine from my perspective if I’m having a conversation with B. If, however, B is having a conversation with C, I just get B’s side of the discussion. And that, frankly, is rubbish…

Pownce might be about to help out here – it gives you the option of posting comments to public/all friends/selected friend. But then we’re really back to square one: sending a message to “public” and you might as well use Twitter. Send it to a single friend or a group and you might as well use email or Facebook messaging.

And here, for me, is the rub. I’m going to go out on the line here (always risky) and suggest that essentially none of these tools actually adds anything. Let me rephrase that. All of these tools do add huge amounts of noise, but to me none of them add signal. Sure, they’re fun. Sure, I check mine every so often and take part in the conversation, but they’re not doing anything useful for me apart from…er…um…

It’s a bit like those 3D world conversations when you discuss the various technical aspects of the 3D world and actually find after an hour or two you haven’t actually shared *anything* useful. It’s technology for technologies sake. I think we’re getting caught up in the fact that we *can* rather than finding a gap in need and responding to that gap.

This is not to say that lifestreaming doesn’t have a place. I can see that during a conference, being able to send comments is useful. I can see that the mobile integration factor is a pretty exciting area of development. I can see how this might help during an emergency, or during a live event like a talk as a way of garnering feedback. Here on my desktop, however, it’s just a distraction, a timesink.

Within an institution, I’m also failing to see the applications. And this is where Brian and I both converge and diverge all at the same time. I think he has a point in trying to establish the modes of use, settle these down and try and get some clarity. But unlike Brian, I’m not convinced that institutionally there is anything in it. It may be that these tools and modes of use mature, and once we’ve all skidded through the trough of disillusionment we’ll find we’re in more informed place. But for now, I’m watching (and taking part…!) with an air of cynicism.

What do you think? Do you use these tools? Do you think they have a place in institutions? Should we look to standardise, either technology or modes of use? Comments please!

13 thoughts on “All noise, no signal. Lifestreaming is a timesink

  1. Well at least you tried it before deciding that, quite possibly, you couldn’t be bothered. I just can’t be a*sed full-stop, which I admit is pretty reactionary! There ain’t enough time in the world!
    As for standardisation, as you point out, there are overlaps with existing technologies and habits, and such tools will doubtless find their niche as people establish for themselves what they can or can’t do that’s useful to them. I guess that standardising modes of use could be helpful as part of a technological standardisation that would enable various apps of this sort to work together and to establish what sort of interface etc. the user needs, according to mode. Applications themselves might specialise and either not work with certain modes, or adapt themselves according to context. Asking users to do anything much explicitly in terms of declaring their mode may not, as you say, fit that well with the lifestreaming approach. But hey, I’ve never tried it so I’m just talking, again!

  2. Hi Phil

    Without any doubt but isn’t the point (getting deep) about trying to find meaning in the signal rather than in the noise? And – more to the point – isn’t this ultimately what technology should be doing for us: simplifying, making easier, addressing a need rather than obfuscating?

    ta

    Mike

  3. So getting pragmatic about it, point the Yahoo! term extractor at someone’s lifestream, when there’s a match with the terms from my own lifestream, show me the post/photo/whatever.

    Basic, and you’ll miss some stuff, but should work well where there’s otherwise a lot of noise.

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